We are looking for an experienced paid ads specialist to plan, create and manage performance campaigns across Meta (Facebook & Instagram), YouTube and TikTok for three different brands. The goal is to increase qualified traffic, leads and sales through strong optimisation and data-driven reporting.
Important: We currently experience issues with Meta business verification and accounts being disabled. The freelancer must be able to run our ads through their verified Meta Business Partner account or a stable agency account with priority support.
Scope of Work
Develop an overall paid media strategy for each brand, including clear objectives, audiences and budgets per platform. Set up and manage campaigns across Meta Ads Manager, Google/YouTube Ads and TikTok Ads Manager. This includes tracking setup, pixels, conversions and remarketing. Create or brief in ad creatives (videos, hooks, captions, thumbnails) aligned with each brand’s guidelines. Continuously test audiences, creatives and bidding strategies, and optimise daily/weekly to hit ROAS, CPA or lead targets. Provide clear, concise performance reports for each brand with insights and actionable next steps. Reduce the risk of Meta account blocks by following best practices, monitoring warnings and operating through your partner/agency account where required.
Key Responsibilities by Platform Meta (Facebook & Instagram) Launch campaigns for prospecting, remarketing and retention with appropriate objectives (traffic, leads, sales, etc.). Run ads through your verified partner/agency account if ours is restricted, while keeping full data visibility for our brands. Build and manage custom and lookalike audiences with a clean, scalable campaign structure across all three brands.
YouTube (Google Ads) Create in-stream and in-feed video campaigns with strong targeting (audiences, keywords, placements). Test creatives, refine hooks and improve landing page performance based on view-through, click-through and conversions.
TikTok
Plan and run TikTok ad campaigns (in-feed, Spark Ads, TopView where relevant). Edit or produce short-form video ads, test variations rapidly and optimise based on performance data.
Requirements Proven experience running Meta, YouTube and TikTok ad campaigns, ideally for multiple brands simultaneously. Must have access to a verified Meta Business Partner or trusted agency ad account, plus experience handling restricted/disabled accounts.
Strong skills in tracking, attribution and analytics, including platform dashboards and basic GA tools. Ability to create or direct high-performing video creatives and write strong ad copy. Data-driven mindset with the ability to propose test plans and communicate recommendations clearly and simply.
Deliverables & Timeline Initial three-month engagement. Full setup and first campaigns live for all brands within 10 days. Weekly optimisation and monthly reports for each brand summarising spend, key metrics and actions. Please provide a clear proposal with your monthly fee (or hourly rate + expected hours) and any limits on spend, brands or partner account usage.
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