I am looking for an experienced graphic designer to create 4 logo concepts and a light brand identity direction for a new product called:
Any Angle Clothes Rail
This is a premium clothes rail designed specifically for sloping ceilings, loft conversions, and awkward spaces where normal rails can’t be installed level.
The logo must work: • As “Any Angle” • And as “Any Angle Clothes Rail”
A CAD image of the product will be provided for reference.
Brand Personality (Important)
The brand should feel: • Premium / Designer • Practical / Functional • Professional but lifestyle-friendly • Clean and modern, but with enough personality to stand out.
Tone reference: Think IKEA, Made.com, Habitat — smooth, modern, interior-design-led, not industrial.
What I Need From You
1. Logo Concepts
Please supply 4 distinct concepts, each presented: • As “Any Angle” • And “Any Angle Clothes Rail”
At least one concept must subtly incorporate the angled / adjustable nature of the product. Avoid literal illustrations — use simple, geometric, architectural cues.
2. Brand Identity Direction
A light brand identity package including: • Suggested colour palette(s) • Recommended fonts (primary & secondary) • General look & feel direction (simple moodboard or style notes)
This does not need to be a full guidelines document — just enough to define the brand’s visual tone.
Style Requirements
The design should be:
Do: • Sleek • Modern • Designer-led • Functional • Clean and legible • Suitable for both homeowners and tradespeople • Strong enough to feel like a new home brand
Don’t: • No whimsical or playful styles • No cartoonish icons • No complicated gradients or effects • No heavy, bulky fonts
Logo Usage Requirements
The logo must: • Work in black and white • Scale down well for small fittings and labels • Scale up well for packaging and web • Be vector-based and clean (no clutter)
Target Audience Two groups must be able to trust and connect with the brand:
1. Everyday Homeowners - Want products that look smart, modern, and well-designed - Expect clean interior design aesthetics
2. Joiners, Installers, Tradespeople - Need clarity and professionalism - Prefer simple, strong, functional design
The branding should sit comfortably in home interior design, not heavy-duty construction.
Deliverables • 4 logo concepts (Any Angle + Any Angle Clothes Rail versions) • Colour palette recommendations • Font recommendations • Light brand direction (style notes or moodboard)
Final chosen logo supplied in: o AI, EPS, SVG o PNG, JPG o Black, white, and colour versions
Before You Apply
Please only apply if you can show: • Clean, modern, interior-design-friendly logo work • Strong experience in product branding or minimal design • A professional portfolio (no clip-art, no logo generators)
When applying, please include: • Relevant portfolio examples • Estimated delivery time • Revision policy
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