1001 Freelance Projects -- Google Ads + Local SEO Competitor Analysis

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Project title:
Google Ads + Local SEO Competitor Analysis
Posted by:
External project from PeoplePerHour
Started:
31-Dec-2025 07:52 GMT
Description:
We’re a restaurant in Budapest and we want a competitor teardown + action plan focused on how top tourist-focused restaurants dominate Google (Google Maps/Local Pack + Google Search + Google Ads) — and exactly how we can match/beat that performance. This is not a generic SEO audit. We want a competitor-first analysis with clear steps we can execute. Goals Understand how competitors attract tourists through Google Maps + Google Search + Google Ads Identify the keywords, landing pages, offers, and tracking setup driving results Get a 30-day execution plan (with priorities + budget guidance) Scope & Deliverables (must include) 1) Google Business Profile / Google Maps Category and attribute strategy (what they chose and why) Review strategy analysis (velocity, patterns, languages, owner replies) Photo/video strategy and posting behavior Top queries they likely rank for + map pack factors Action list for our GBP to improve ranking + conversions 2) Keyword & Tourist Intent Research Keyword list grouped by intent (tourist / “near me” / location-based / dish-based) Keyword prioritization (high intent + realistic to win) Suggested landing page mapping (which page should target which keywords) 3) Google Ads Competitor Breakdown (best-effort / based on tools) Likely ad strategy (campaign types, targeting angles, keywords themes) Suggested campaign structure for us (ad groups + audiences) Recommended ad messaging angles for tourists Landing page recommendations for best conversion 4) SEO Gap Analysis Content/pages competitors use that we lack (e.g., “best goulash”, “traditional Hungarian food”, group dining, etc.) Technical basics to check (titles/meta, schema suggestions, internal linking) Backlink/citation opportunities (Budapest/tourist/travel directories + blogs) 5) Tracking & Measurement Plan What conversions we should track (calls, directions, reservations, WhatsApp, form) Simple GA4/GTM event plan (no heavy dev required) Basic KPI dashboard outline 6) 30-Day Action Plan Week-by-week checklist What to do first for fastest impact Budget suggestions for testing Ads (range + assumptions) Output Format PDF report (10–20 pages) Spreadsheet (keywords + intent + priority + page mapping + suggested ad groups) What We Provide Our website + Google Business Profile link Our menu/pricing and target customer info Any existing Google Ads / GA4 access if needed (optional) Ideal Freelancer Proven experience in Local SEO (Google Maps/GBP) + Google Ads Has tools like: SEMrush / Ahrefs / SpyFu / Similarweb / BuiltWith (or equivalent) Has worked with restaurants/hospitality/tourism (big plus) Questions to Answer in Your Proposal Which tools will you use for competitor research (Ads + SEO + Maps)? Share 1–2 relevant case studies (Local SEO and/or Google Ads results). What deliverables will you provide exactly (confirm PDF + spreadsheet)? How do you approach improving Google Maps rankings for restaurants? What info do you need from us to start? Budget Will discuss in private Timeline 5–7 days from project start
Project ID:
3463715
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