The Landlord is a high-end hospitality brand rooted in a refined lifestyle and a strong attention to detail. The brand operates at the intersection of hospitality, service excellence, and contemporary living. We are now entering a new phase of expansion through a franchise model, which makes visual consistency and brand clarity critical across all markets.
Each franchise operates locally while carrying the same brand promise. To support this growth, we are looking to develop a complete, structured, and replicable brand guideline that can be deployed consistently across all physical and digital touchpoints.
Objective of the assignment
The objective is to create a comprehensive and operational brand guideline that will serve as a reference document for all current and future franchisees. This guideline must allow each The Landlord entity to express the brand with coherence, elegance, and precision, while preserving the emotional and aesthetic codes that define our brand DNA.
The guideline should be practical, clear, and easy to use, enabling independent teams to apply it correctly without external supervision.
Scope of work
The selected agency will be responsible for designing and delivering a complete brand guideline, covering the following areas:
Visual identity system
Define clear rules for logo usage and placement across all supports, including:
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