I am building an education platform with a fully completed brand identity, visual system, UI design, and implemented website. The visual layer is locked and will not be changed. I am seeking an experienced Funnel Architect to design the user journey architecture, behavioural flows, pathway logic, and conversion structure that will sit on top of the existing UI. This is a systems and behavioural architecture role. It is not a design, development, marketing, or copywriting role. If you are a marketer, copywriter, designer, or developer who “also does funnels”, this role is not suitable. I am looking for someone who thinks in: behavioural flows decision points pathway logic structured, implementation-ready systems Platform Context The platform serves three distinct audiences, each with an existing visual pathway: Parents Students Schools Your role is to architect how users move through these pathways: Entry → Action → Outcome
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