We are looking for an experienced web designer to refresh an existing WordPress website for Almost Family, a UK-based, non-medical companionship and practical support service for older people.
This is not a rebrand and not a full rebuild. The objective is to align the current site to our agreed brand, simplify structure, and add a small number of new pages.
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Website context • Website: www.almostfamily.co.uk • Platform: WordPress • Sector: Non-medical companionship & practical support (not regulated care) • Audiences: • Families arranging support for older relatives • Local professionals (GPs, solicitors, churches, IFAs)
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Scope of work
1. Content-led refresh (implementation, not strategy) • Implement revised copy that we will provide • Ensure consistent tone across all pages • Remove or soften any language that implies regulated or clinical care • No SEO blog strategy required
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2. Page structure (already agreed)
Existing pages to refresh • Home • What We Do • How It Works • Contact
New pages to add • For Professionals (hub page) • Support for GP Practices • Support for Solicitors & Probate Professionals • Support for Churches & Pastoral Teams • Support for Independent Financial Advisers
(All copy will be supplied or finalised with you.)
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3. Branding & logo (authoritative – important)
We already have a complete Brand Guide, including: • Logo system (horizontal, vertical, mono, whiteout) • Colour palette • Typography • Imagery style
This project does not involve a rebrand or logo redesign.
Your role is to: • Apply the existing logo correctly and consistently • Align the site’s look and feel to the supplied Brand Guide • Correct any inconsistencies on the current site
You should not: • Redesign or reinterpret the logo • Introduce new fonts • Change colours outside the defined palette • Add visual effects, badges, or marketing embellishments
The Brand Guide will be provided and should be treated as the single source of truth.
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4. Design expectations • Calm, uncluttered, professional • Trust-led (not sales-led) • Not a “care agency” look • Restrained use of imagery • Mobile-friendly • Clean navigation
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5. Technical requirements • WordPress best practice • Minimal, sensible plugins only • Clean handover on completion • No ongoing marketing or SEO retainers
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What we are not looking for • No rebrand • No logo work • No SEO packages • No funnels or conversion gimmicks • No ongoing retainers
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Proposal requirements
Please include in your proposal: • A brief explanation of how you would approach this refresh • 1–2 relevant examples of calm, professional service websites • An estimated timeline • Your proposed fee for the project
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Ideal designer • Comfortable working from a clear brief • Sensitive to tone and regulated-adjacent environments • Happy implementing agreed decisions (not reinventing) • Clear communicator
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Screening questions (please answer) 1. What would you not change on the existing site? 2. How would you avoid making this feel like a traditional care agency? 3. Share one example of a calm, trust-based site you’ve worked on.
