PerkStation is a UK-based employee benefits and perks platform. We’ve recently created a new sales deck that clearly represents our desired brand direction, tone, and visual identity. This sales deck should now act as the primary creative reference point for all future marketing assets. The goal of this project is to translate that look and feel into a small set of high-impact, reusable marketing designs.
2. Objectives • Create consistent, on-brand marketing visuals aligned with the sales deck • Improve brand recognition across digital and print channels • Produce flexible designs that can be reused and adapted over time • Support sales, lead generation, and brand awareness efforts Success looks like: • All assets clearly “feel” like PerkStation • Designs are modern, clean, and benefit-led • Visuals are adaptable for future campaigns ________________________________________ 3. Target Audience Primary: • HR leaders • People / Culture / Rewards teams • SMEs to mid-market businesses in the UK Secondary: • Founders and senior decision-makers • Internal champions evaluating employee benefits platforms Audience mindset: • Time-poor • Value-driven • Looking for simple, engaging employee benefits solutions ________________________________________ 4. Brand & Creative Direction Primary reference: The existing PerkStation sales deck (this should be reviewed before starting any design work). High-level direction: • Clean, modern, SaaS-led aesthetic • Friendly and approachable, but professional • Benefit-focused rather than feature-heavy • Clear hierarchy and strong headlines • Fun, Engaging and Charismatic Tone: • Positive • Confident • Straightforward • Employee-first • Fun • Vibrant Colours: • Orange #F46C09 • Aubergine #6B5055 • Orange Light #FF8533 • Orange Dark # D45A00
________________________________________ 5. Deliverables A. Social Media Header Images Create a small set of branded header images that can be used across platforms. Platforms (approx sizes): • Instagram • Twitter / X • Facebook Usage: • Company profiles • Campaign launches • Brand refresh moments Design notes: • Should not be overly campaign-specific • Space for optional headline or tagline • Strong alignment with sales deck visuals (colour, typography, imagery) ________________________________________ B. Leaflet Designs (x2) Two leaflet designs that can be used digitally and in print. Format: • A4 Purpose: • Sales leave-behind • Event handouts • Email attachments Content focus (high level): 1. Overview leaflet – What PerkStation is, key benefits, who it’s for 2. Value-led leaflet – Why PerkStation vs alternatives / outcomes for employers & employees Design notes: • Modular layout • Easy to update text later • Clear CTA (e.g. “Book a demo”) ________________________________________ C. Social Media Ads (x2–3 concepts) Create a small set of paid social ad designs. Platforms: • Facebook , Instagram Design notes: • Strong headline-led creative • Clear value proposition • Minimal text, bold visuals • Variations that can be easily adapted with new copy Output: • Static ad designs • Editable source files ________________________________________ 6. Key Messages (Guidance) • Simple employee perks, done well • Real value for both employers and employees • Easy to launch, easy to manage • No Upfront Costs, No Monthly Fees. • Designed for modern workplaces (Exact copy can be refined later — focus here is on layout and visual system.) ________________________________________ 7. Technical & Delivery Requirements • Editable source files (Figma / Adobe) • Exported assets for web and print • Clear naming and organisation of files • Designs should be scalable for future use ________________________________________ 8. Timeline • Initial concepts: [Insert date] • Feedback & iteration: [Insert date] • Final delivery: [Insert date] ________________________________________ 9. Approval Final approval by: • Co-Founders (Christopher Rowe, David Hart and Edward Grandy)
Excel Data Cleanup & Reporting Category: Data Analysis, Data Management, Data Processing, Data Visualization, Excel, Excel Macros, Excel VBA, Microsoft Office, Visual Basic Budget: ₹12500 - ₹37500 INR
20 Mar 2026 23:01 GMT
NBN Network Setup for Homes Category: Network Administration, Network Engineering, Network Security, System Admin, Troubleshooting, Windows Server, Wireless Budget: $30 - $250 AUD
20 Mar 2026 23:01 GMT
تصميم ثلاثي الأبعاد لورشة سيارات Category: 3D Architecture, 3D Design, 3D Drafting, 3D Modelling, 3D Rendering, 3D Visualization, 3ds Max, AutoCAD Budget: $30 - $250 USD
20 Mar 2026 23:00 GMT
WhatsApp Real-Time Chat Support Category: Chatbot Integration, Customer Experience, Customer Service, Customer Support, Data Entry, Documentation, Social Media Management, Technical Support, Time Management, Virtual Assistant Budget: $15 - $25 USD
Lead-Gen Before/After Solar Ad Category: Adobe Illustrator, Photoshop, After Effects, Animation, Graphic Design, Lead Generation, Social Media Marketing Budget: $30 - $250 USD
20 Mar 2026 22:56 GMT
Social Media Video Editor Category: Content Creation, Editing, Facebook Marketing, Video Ads, Video Editing, Video Post Editing, Video Production, Video Services Budget: $15 - $25 USD
20 Mar 2026 22:54 GMT
Internal Linking Across 100 Pages Category: Content Strategy, Content Writing, Data Entry, Internet Marketing, Link Building, SEO, Website Optimization Budget: $30 - $250 CAD
20 Mar 2026 22:53 GMT
Auto Racing Magazine Survey Category: Analytics, Article Writing, Content Writing, Data Analysis, Data Collection, Data Visualization, Ghostwriting, Research Budget: min $100000 USD
20 Mar 2026 22:53 GMT
Adwords keyword planner expert Category: Ad Planning & Buying, Advertising, Analytics, Digital Marketing, Google Ads, Google Adwords, Internet Marketing, Keyword Research, Search Engine Marketing (SEM), SEO Budget: $10 - $30 USD
20 Mar 2026 22:53 GMT
Motivational YouTube Shorts Editing Category: Adobe Premiere Pro, After Effects, Animation, Kinetic Typography, Motion Graphics, Sound Design, Video Editing, Video Production Budget: $250 - $750 USD
20 Mar 2026 22:52 GMT
STEP File Tweaks & Print Prep Category: 3D CAD, 3D Drafting, 3D Print Design, 3D Printing, Autodesk Fusion 360, Fusion 360 Budget: $10 - $30 AUD
20 Mar 2026 22:52 GMT
Audit & Rectification of Tracking Ecosystem Category: Conflict Resolution, Data Analysis, Digital Marketing, Google Tag Management, Meta Pixel, Technical Documentation, Tiktok Ads, WordPress Budget: $250 - $750 USD
20 Mar 2026 22:49 GMT
Kembangkan Ide Proyek Saya Category: Business Consulting, Market Research, Product Development, Product Management, Project Management, User Experience Research, User Story Writing Budget: $8 - $15 USD
