1001 Freelance Projects -- Google Ads Specialist – Local Training Centre Campaigns (UK)

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Project title:
Google Ads Specialist – Local Training Centre Campaigns (UK)
Posted by:
External project from PeoplePerHour
Started:
01-Feb-2026 01:58 GMT
Description:
Job Description I run a UK training company and already have an active Google Ads account. Historically we’ve focused on onsite training at client venues. I now want to add and optimise campaigns targeting individuals and small groups attending our training centre (local radius, city-based). This is not a beginner task. I need someone who understands: Local intent Service-area vs location-based targeting Lead quality vs volume Cost control in competitive local markets What I Need Help With Review of existing Google Ads account Structuring location-specific campaigns (training centre attendance) Keyword strategy for individuals / small groups Radius and geo-targeting setup Ad copy that clearly differentiates: “Attend our training centre” vs “We come to you” Conversion tracking review (forms / calls / bookings) Clear recommendations, not guesswork Account Details UK-based account Search campaigns only (no Display, no Performance Max unless justified) Modest but scalable budget Real business with real customers (not dropshipping nonsense) Who I’m Looking For You must: Have proven Google Ads experience with local services Be comfortable working with existing accounts Explain why you’re doing something, not just do it Be practical, commercial, and straight-talking If your approach is “let’s test everything and see”, don’t apply. You must be based in the UK Nice to Have (but not essential) Experience with training, education, healthcare, or compliance services Landing page optimisation input (copy/layout advice) How to Apply Send a short proposal covering: Your Google Ads experience (years + sectors) One example of a local campaign you’ve worked on How you would approach training-centre vs onsite targeting Your hourly rate or fixed-price preference Generic proposals will be ignored.
Project ID:
3468125
Project category:

Project budget:

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