Strand 1: We are seeking a skilled designer to refresh the visual aesthetics of our Squarespace website, hannahpudner.co.uk, utilizing Squarespace 7.1. The busness is currently being rebranded, and once this is complete, this will need to be reflected in the website, envoking an editorial, confident, and subtly authoritative atmosphere without introducing new pages, copy, or a complete rebuild. The desired outcome is a visually refined layout characterized by strong typographic hierarchy, spaciousness, and intentionality. Reference images and a style guide will be provided for inspiration. The focus is on clarity, restraint, and enhancing readability while maintaining a human touch.
Optimal strand 2 (feel free to only pitch on strand 1, or both):
Strand 2. SEO foundations and optimisation
Objective
To ensure the site is discoverable for the right type of work, without chasing volume or generic keywords.
Web audience
Chairs, chief executives, trustees, and senior leaders searching for:
· Governance reviews
· Board effectiveness support
· Leadership and culture advice in mission driven organisations
Scope
· Keyword research focused on relevance and intent, not traffic volume
· On page SEO for core pages
· Page titles, meta descriptions, and heading structure
· Advice on internal linking and SEO strategy
· Basic guidance on future content or blogging if appropriate
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