We need a Google Ads conversion tracking audit across two related websites and a short, clear document explaining the findings in non technical language.
In the final document, please refer to the company as “the Company” and do not include the actual brand name.
Google Ads campaigns send traffic to multiple landing pages across both the main website and a separate Trade Union website, including various sub pages. Example landing pages will be provided.
We need a brief document that explains:
• What conversions are currently set up in Google Ads • Which actions are being tracked, such as form submissions and phone calls • What user actions are tracked on the website, for example click to call buttons, and where these appear on the page • Screenshots showing where these tracked actions happen on the website • Whether each conversion is firing correctly • Any issues, such as inconsistent tracking, duplicate conversions, or conversions only firing after cookie consent
The document should clearly explain what is working, what is not, and where there may be gaps in tracking. It must be written for a non technical audience.
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