1. The Core Problem: "Health Company" Misclassification • The Trigger: Meta has categorized the client as a "Health Company" under new EU/Global data privacy regulations. • The Impact: A "major data restriction" has been placed on the Pixel. Meta is now blocking standard event tracking (leads/conversions) because they view the data as sensitive medical information (PHI). • Current Ad Performance: Ads have stopped booking calls entirely for 4+ days, and the account is effectively "grounded." • Keywords/Compliance Issues: The client uses terms like "PTSD" and "Trauma." Meta is demanding "wishy-washy" or generic language, which doesn't align with the client’s actual services.
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