Expected duration: 1 - 2 weeks Creative Brief for Website Artwork & Visual Refresh Client: The Copper Horse Practice Prepared for: Graphic Designer / Web Designer Objective: Update website visuals, create new banner artwork, and apply a cohesive brand aesthetic across all imagery.
1. Project Overview I am updating the name and visual identity of my website and require new artwork and image treatments that align with my brand’s premium, therapeutic aesthetic. I am going from “@no16counseling” to “The copper Horse Practice”. I have attached an AI generated concept and style guide that represents the direction I want to take. This should be used as the primary visual reference for all new artwork. The goal is to replace the current website images with designs that feel cohesive, elegant, and aligned with the brand style guide provided below.
2. Deliverables A. New Website Artwork • Create new banner/header artwork based on the attached AI concept. • No text should be included — I can add all copy directly in Squarespace. • Artwork must be sized to fill the existing image containers on my Squarespace site. • The homepage hero image requires a wider aspect ratio so it scales cleanly across desktop and mobile. B. Photo Treatments • Apply a rose copper color wash to my provided photos – that will be used in the website. • Match the tone, warmth, and aesthetic of the AI generated room image. • Ensure consistency across all images so the site feels unified. • On the first page – the image of me and the room should stay but be treated with the colour washed versions of themselves • On the second page- the picture with the lamp should be replaced with the other ‘room’ photo supplied and also washed with the same colours
C. Optional (if within scope) • Mobile optimised crops for all hero images. • Footer accent artwork that matches the header style.
3. References Provided • Website link: https://www.numbersixteen.org • Password for Squarespace TBC • AI generated concept: - below and attached • Original photos for recoloring: - below and attached • Color palette reference: - below
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